The Iowa Conference has a new name!

Posted: Thu, Aug 9, 2018 1:42 PM

The "Iowa Conference" is now the "American Rivers Conference."

Thursday's announcement culminates discussions that began when the conference reached beyond its borders more than two years ago to welcome Nebraska Wesleyan University on July 1st, 2016.

The conference employed Skye Design Studios, a national leader in sport branding and identity design, to create a new name and logo.  The new name centers on key geographic features of the conference's birthplace. The Mississippi to the east, the most famous river in America and one of the most famous in the world, and the Missouri to the west, the country's longest river, make up most of the State of Iowa's borders.

The conference also plans to emphasize, specifically through the conference's and institutions' Student-Athlete Advisory Committees, environmental and clean-water awareness. Service projects will be done, such as river or river park clean-ups.

The Iowa Conference was created on December 8th, 1922, when representatives from 12 colleges, including Luther College, gathered to establish the "Iowa Intercollegiate Athletic Association."

The conference is coming off one of its best years ever. Wartburg (wrestling) and Nebraska Wesleyan (men's basketball) won Division III national titles. Twenty-six student-athletes, from seven conference schools, were honored as CoSIDA Academic All-Americans.